The problem
The subsidiary had been purchased some years previously from the founder, still a substantial shareholder, but the business had failed to reach the expectations of the shareholders in terms of growth and profitability. There was no clear strategy or product/service definition and communication between the parties was limited.
The solution
Engaged with the business and employees to define the product, identify the potential market, key suppliers and customers and determine its strategic fit within the larger organisation. This involved becoming the interim commercial director and reviewing the whole business, overheads, staff etc. Having defined the product/service this was presented to the key stakeholders within the parent company to gain buy-in and further develop the product.
Client benefit
The Board were able to make an informed decision on the strategic fit of the subsidiary and its future.
r2automotive.co.uk 