The problem
The existing department was finding it challenging to sell the volumes of short cycle vehicles through the approved dealer network. At certain times stock levels would build, creating pressure on prices and the current processes could not accommodate additional volumes.
The solution
Researched all existing channels, interviewed internal and external stakeholders, produced report and presented to UK senior management team. Proposed recommendations which were subsequently adopted and implemented by the customer, including enhancing the auction programme, creating greater transparency of pricing to the dealer network, making more vehicles available online and encouraging online purchasing, including regular coaching on buying online and removing the barriers about the process.
Client benefit
A department capable of selling the additional volume through the manufacturer’s own dealer network, rather than to supermarkets to help protect residual values and giving the manufacturer greater control.
r2automotive.co.uk 