Proposing new strategy for online and telesales trade sales channel

The problem

The department had seen a succession of general managers come and go in a short space of time, leading to no consistent leadership. This was coupled with the volumes being sold through the channel not providing a sufficient return on investment for the client.

The solution

Working with the senior management team and key stakeholders; diagnosed the ‘as is’ state by a review of the department’s current and historical performance against KPI. The product offering; was it market leading and fit for purpose? The supply chain, the processes and the structure, did they reflect the needs of the business and customers? Produced a business case for the senior management team with recommendations.

Client benefit

An external, objective review of the department was produced, delivering a defined product offering and recommendations for a future strategy, which were agreed and adopted by the Board. Additionally we provided interim management of the department until a new general manager was appointed.